As you know, the internet is constantly changing. Google has been making a ton of changes for business listings and in YouTube. So how can this effect you?
We've always used YouTube to upload video, add SEO and Keywords, to increase rankings in Google. Now you can also post on YouTube and your posts will appear under the tab "Community." Just like you post in Google MyBusiness, posting in YouTube will help your SEO rankings in Google. I suspect that Google will start showing these posts on the Search Engine Response Page (SERP) when someone googles your name or even in an organic search. Starting to add posts to your channel now, will give you a head start in the SEO game.
I created a short video to show you all of the changes made in YouTube recently. Check it out.
Let me know if you have any questions or want to learn more. If you or you know someone who needs a great website and branding, I'm always here to help.