The Fear Of Missing Out... when we see our peers doing something that appears to be unique, new or successful, we want to know what they are doing, how they did it, and CAN I HAVE THAT TOO? Now, that is FOMO.
FOMO can be a good thing. It can kick start us into taking action when otherwise we may feel stuck and not know what to do to get more homes sold or bring in more leads. It can be a bad thing if we think we have to do it or have it exactly the same as our peers.
That is the opposite of "branding." When we work on branding our business, it is to make us stand out, be different, not the same.
We need to have tools that can help us take our business to another level, but it will never work if you are just copying what someone else has. You do you.
The moral of the story, is that FOMO is a good thing. It can help give you a direction, but you still have to make it your own. The most success in real estate branding is to convey why you are different, what sets you apart from the crowd and marketing your strengths that makes you relatable to the viewer.
I am here to help you find that voice. I can create a website that reflects who you are, what your vibe is, and tell your story. Contact me today to get started, after all, another day passed is another lead gone.