Data privacy laws are increasingly in use around the globe, not just in the United States. The General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA) and the Lei Geral de Proteção de Dados (LGPD) in Brazil, are among the best known examples. These laws are designed to protect the rights of citizens and consumers in an online world from those that collect their data and sell that data to other third-party vendors.
Though both the GDPR, CCPA and the LGPD are designed to protect visitor data, the requirements of each legislation are different. Depending on where your site is viewed, your site may be subject to one, some or all of these regulations, nationally and internationally.
I get asked a lot about how to collect data on those that visit your website. I hate clicking on "Accept Cookies" on a website I go to, so not a huge fan of asking others to allow me to collect their data. I'm a strong believer in organic data collection, meaning they GIVE it to you freely, not because you "squeeze" them by withholding entry to your site... I close the website and go elsewhere.
More states have bills pending before their legislative bodies to protect consumers. It's going to get confusing with different rules and regulations, and it doesn't necessarily matter where you are, the rules and regulations enforced are by the physical location of the consumer!
Now, consider how Facebook and Google ads are going to be impacted if data collection can not be sold. How are you going to target specific audiences with your ads? Both giants are positioning themselves for a huge loss of revenue, but don't feel sorry for them, they'll figure out a way to get us all to pay for their services!
If you want to discuss more about the CCPA regulations, please feel free to reach out. Be careful out there!